Online and Mobile Banking

OMB is ZiFi’s online and mobile banking platform, designed to make day‑to‑day business banking feel clear, intuitive, and effortless. I led UX and product efforts to turn a complex, multi‑system banking environment into a cohesive experience. It streamlines navigation, reduces cognitive load, and builds patterns that help users move money, manage accounts, and understand their finances with confidence.

Through intentional information architecture, accessible components, and consistent interaction patterns, OMB translates heavyweight banking tasks into a clean, predictable, user‑centered workflow. The platform balances strong security and reliability with a modern, friction‑light design that supports business owners in getting things done quickly and without confusion.